Asian Women’s Shelter
Transforming a personal story about domestic violence into fundraising
NGO
Timeline
2 weeks
Impact
Shown to 40 students from 30+ countries
Illustration, Video Design, Visual Identity, Audience Definition
How could the violence shelter engage Gen Z?
COVID-19 added pressure to people of color who were working hard to return to society after domestic violence. As an NGO supporting them, the Asian Women’s Shelter (AWS) was suffering from staff shortages. As a result, they could not reach all the personas they wanted to approach, namely Gen Z. I partnered with AWS to create a short video to call for donations.
Choosing a personal story to evoke empathy
Through research into domestic violence in California
and adapting my personal story to be more relevant to
Gen Z in San Francisco, I crafted a narrative and storyboard,
producing a 3-min video.
IMPACT
Video shown to
40 students
from 30+ countries
During screening, the video was shown to students from around the world, raising awareness of the social issue. Later, when I published it on Instagram, the video attracted 1328 views in 1 month.
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Collaborators
Image credit: Asian Women’s Shelter
I’d love to lend a hand!
But you might be wondering if we’re a fit, right?
Explore my work, learn about me, or let’s set up a
short call to talk about your challenges.
Or, you can reach out to me here: asuka@uni.minerva.edu
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